Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia’s trusted home for real estate news, insight, and connection. With more than 20 years of experience across global sales and marketing roles, Sam brings a calm, credible voice to an industry in constant motion.

Since launching Elite Agent, she has grown it from a print magazine into a dynamic media brand—featuring the Elevate podcast (with over half a million downloads), daily newsletters, and award-winning industry events. Her curiosity is contagious, and her ability to unpack big topics with clarity has earned her three Mumbrella Editor of the Year awards, along with Elite Agent’s multiple wins as Business Magazine of the Year.

Lately, Sam’s passion lies in exploring the potential of AI in real estate—without losing the human connection that makes great agents great. Through AI Powered Agents, she delivers tools, training, and insights to help professionals get ahead (without getting overwhelmed).

Sam’s mission is simple: smarter systems, stronger conversations, and a more sustainable future for the people who show up every day to do the work.